This project analyzes and presents the roles of strategic posture, as a business environmental factor, on strategic planning as a driver of business performance and success. These relationships are investigated using mediation and moderating effects mediated by various environmental factors. Strategic planning, as a feature of an individual enterprise, is capable of initiating and supporting an overall improvement in business performance and success. This emphasizes the importance of clear and direct business strategy and plans for business stakeholders and decision makers.
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